Our Story
The Reason exists at the intersection of brand consulting and social anthropology.
We believe the future of marketing is engaging Cliques -- an exclusive group of people with shared interests, views, and/or patterns of behavior.We develop marketing plans to help our clients engage and become relevant to Cliques that will embrace their brand story.
Jeff Meade
I'm a color commentator trapped in the body of a marketing strategist. So, while the marketing guy consults; the color commentator writes this blog.
Check my bio...
Recent Posts
- Domino's Pizza -- shows us how to reposition a brand
- Think Like a Gatekeeper
- Happy New Year !!
- Initial Encounter
- What's your story?
- Best in the world
- Lessons from a Daycare
- Google gifts free wi-fi at airports for the holidays
- In-store product placement
- Powerpoint Stats: African Americans embrace Twitter
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UCLA Extension
- Social Media
This seminar looks at the five types of social media and the fundamentals that are behind their phenomenal growth--blogs, podcasts, wikis, social networks, and content networks. We look at examples of how marketers are using each new medium to create brand awareness and buzz and explore how these new communications tools could affect you, now and in the future. - Diversity Marketing
Currently teaching a class on Diversity Marketing at UCLA Extension. Diversity marketing is a discipline that understands the influence that lifestyles and cultural and societal mindsets have on the public, and seeks to create customized marketing programs that speak to these groups.
