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Jeff Meade

  • I'm a color commentator trapped in the body of a marketing strategist. So, while the marketing guy consults; the color commentator writes this blog.

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Throwback Thursday: Rescue Dawn

Rescuedawn_1 This is my first installment of Throwback Thursday.  I’ll be using this space to highlight some past(throwback) work.

I had the pleasure of working with 20th Century Fox to promote the DVD release of Rescue Dawn.  This is one of the many projects, which continues to increase our digital marketing capabilities. 

Challenge: Generate awareness for Rescue Dawn DVD release.

Ideas(Implemented): (1) Brokered relationships with military-themed and Christian Bale fan sites to increase awareness of Rescue Dawn DVD release. (2) Utilized Rescue Dawn DVDs as currency to secure relevant mentions and placements in discussion forums, blogs, and social networks.  

Impact: Over 1.4 million DVD units sold.  We don’t take all the credit, but we were a major Reason for this success.

Posted by Jeff Meade on July 02, 2009 in Throwback Projects |

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