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Jeff Meade

  • I'm a color commentator trapped in the body of a marketing strategist. So, while the marketing guy consults; the color commentator writes this blog.

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Powerpoint Stats: Minority kids become majority kids in T-14 years

My friends... the demographics of this country are rapidly changing.  An article in the Denver Post cites that roughly 1 in 4 kindergarten kids in this country are Latino.   Compound this with census data released last week showing that Latinos make up about one-fifth of all K-12 students.  The multicultural markets -- Latinos, Black, and Asian-American make up about 40% of the pre-college population in this country.

As mentioned in previous posts, minorities are projected to become the majority of the overall U.S. population by 2042.  Again I ask... what will the phrase "general market advertising" mean in a few years?  Any thoughts? 

Posted by Jeff Meade on March 10, 2009 in Education, Powerpoint Stats |

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